|نویسندگان||Mohammad Razzaghi - Nazanin Mohammadkhani|
|همایش||CONNECTED 2010 – 2ND INTERNATIONAL CONFERENCE ON DESIGN EDUCATION|
|تاریخ برگزاری همایش||2010-6-28/7-1|
|محل برگزاری همایش||Sydney | Australia|
|ارائه به نام دانشگاه||University of Art|
|سطح همایش||بین المللی|
Products are designed to satisfy sets of different requirements, including users’ cultural preferences. For delivering these preferences, design students must develop, through their formal education, the essential skills so that a conversation with the intended user can be established. Such expertise depends on firstly, a thorough understanding of users’ wants and secondly, suitably translating this understanding into desired qualities of products. This appears to be essential for designing successful products. However, there are reasons to argue that this know-how virtuosity is mostly ignored in the curriculum of industrial design (ID). This paper discusses the educational circumstances under which challenges are raised as how to incorporate users’ cultural needs into products.