|تاریخ برگزاری همایش||2008-12-9-12|
|محل برگزاری همایش||Hong Kong|
|ارائه به نام دانشگاه||University of Art|
|سطح همایش||بین المللی|
Products can be viewed as the reflection of designers’ innovative thoughts, which appear not to be abstract; suggesting that they are themselves being influenced by other factors including the culture. This study investigates if designers’ innovative thoughts are influenced by the culture. To examine, professional industrial designers from Australia and Iran were invited to participate in a product conceptualization exercise. They were given a design brief to sketch to and were asked to annotate the sketches. Data analyses suggest differences in the way culture has influences designers’ innovative ideas for the given design problem. It is believed that this culturally-oriented distinctiveness can appropriately situate culturally-inspired products within a particular culture or society. This study also postulates the links between the cultural characteristics of designers and the patterns that emerged from the concepts.